Sometimes people want to learn something for fun or master that one specific skill in their career so they do not go get a degree but rather search for training.
In the past decade, there were way too many training videos but many of them were either boring or did not contain the needed information. Therefore, to this day many people have a certain image of the training: pointless, dull, long.
Therefore, you must work harder and create the best training. Otherwise, people will watch the first 10 minutes, label you or your brand as unhelpful, and move on with their day. What was supposed to be a saver of your brand or the beginning of a successful career, might end up being the killer of the past efforts and prospects for a better future.
Do not get scared though. We will give you the advice that will never lead to such problems. You will find a step–by step guide on creating a training. You need to spend 5 minutes of your time to secure success in the training niche.
Due to the fact that pandemic is still out there, there are not many places you can make your training. We will focus on the office and home as spots where we spend our day, weeks, and month now.
Taken from: https://www.rev.com/
The first question you should ask yourself is: “What am I going to talk about?” Traveling, makeup, marketing, software development, gaming, language teaching? If you make videos for a brand or colleagues, the niche is obvious. What if you are an independent trainer or teacher?
Obviously, talk about things that you are passionate about and where you are an expert or at least close to it. If you do not know a thing about what you are talking about, people will see that and label you as not credible. It will also be extremely hard to find topics for further training videos.
Your passion for something will make you a better and more motivational speaker and you will be able to convince people to be passionate about what you are talking about as well. You will also be able to stay in this niche for much longer because you will be willing to research more, learn, and pass the knowledge to others.
After you have decided on the niche, narrow it down to the first topics you want to highlight in your training. If you try to put everything you know about the niche in one video, it will be messy and too much.
You can ask your audience directly what they want to hear about, find your topic based on the most searched questions in your niche, ask colleagues in the office or relatives, or rely on your knowledge. It is always a great idea to search for inspiration on different video platforms such as TED. But you may face connection issues if the resource is blocked in your region. Use tools like VPN service to get access to advanced research and high-frequency topic requests in your niche.
Do not forget who your audience is: how old they are, their level of knowledge in your niche, culture, and condition of the niche in their country.
After you have created one training, you can choose further topics based on the feedback and questions your audience leaves under the training.
There are several types of formats. Some of them cost more time and money for production, some of them are better for certain niches, some are more engaging. You may be asking yourself what we are talking about but those are the most popular formats that you can use, combine, or create something completely new by inspiring from them:
Basically, you just record your screen and explain everything as you go. It is a perfect format for training on new software or gaming. If you do not want to show much of your face, it will work well.
You can either record your screen with PowerPoints or have it behind your back. It depends on your capacity.
In a minute or a bit more, you talk about a specific topic. It may be superficial if you choose a general topic or explaining a detail very specifically and thus targeting professionals.
Watching numerous videos may become extremely boring very quickly. If you want your audience to not get distracted by social media or dust in the air, ask questions, or come up with your own kind of interactivity.
The format will depend on what your audience likes and where you film: at home or in the office. Charts and whiteboard will probably look worse at home so it is better to go for screen PowerPoints.
Not even the most experienced of us come unprepared. In fact, the more experienced we are, the more we understand how important it is to have a script.
First of all, it helps you to define what to talk about. When we talk freely, it happens a lot that we get distracted by other topics and forget our initial one. Then one topic turns into the other, and this one gives a punch to an entirely different one. If you have a script, you will not be as easily distracted.
Secondly, you will not create a mess out of the training. If you are going from one topic to another, remember one essential detail about something that you were talking about 20 minutes ago, you will waste both your and your audience’s time. In the end, no one will understand what your training was about.
So sit down, map out the ideas, create a structure, and write down the essential details that you do not want to forget. Do not write a script word-for-word though.
First of all, get your equipment ready: a camera, a microphone, and slides/whiteboard/projectors.
Secondly, arrange it properly. If you are at home, get rid of clothes lying on the floor or your spouse walking around the house in sweatpants. If you are in the office, coffee cups, mess on the desk, and in the documentation have to go as well.
Thirdly, ask people around you to not bother. You may not even notice but if you do not live alone or your film at the office, other people are so loud. It shows on the record and you will have to either re-record, have fun with editing, or producing unprofessional content.
If you have your record ready, you might want to add text to the video, cut out some inappropriate coughs, or be lost in thought. When you do not do live training, you are free to edit as you like, leaving the best moments. You have a right to make mistakes because no one will notice except you.
However, editing can be time- and effort-consuming. So give yourself extra time for editing if you have a tight schedule.
Becoming a trainer is a great way to build a successful idea and pass all our knowledge and experience to beginners or share your point of view with professionals. There are only 5 steps between you and successful training, are you in?
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