English for Marketing Course - Tutors Via Skype

Are you a marketing professional?

English for Marketing Course - Main Image
Lessons held via Skype
Who Should Take This Course?

Live Lingua's English for Marketing course online via Skype is designed with the special needs of the marketing professional in mind. It is suitable for Intermediate-low English students and above who want to bring their English to the next level.

Course Description

Professional English in Use Marketing presents the vocabulary and expressions required to speak about marketing and related fields. It is designed to help those who work in marketing and need to use English. It will also help marketing students preparing for their first contacts with English speakers or studying for exams in English. The level of the course is intermediate to upper-intermediate and it's designed for students who are in the process of learning marketing, common marketing and communication concepts (such as the marketing mix and targeting). Our focus is on the words that are often used by professionals when talking and writing about marketing (such as core target and focus groups) and on English words which are given a special meaning in marketing (such as buzz and loyalty).

Course Duration

17 Hours (17 x 60 minute sessions) - Available 24 hours a day 7 days a week

Course Goals

This course offers intermediate and above students the opportunity to understand and use English for Marketing Professionals.

Course Content

Intensive training in communication skills such as speaking, listening and explaining. Through the use of role play, as well as group and individual activities, students will increase their skills and vocabulary in every aspect of this process.

Take A Trial English for Marketing Course Lesson

The Live Lingua English for Marketing Professionals course takes 17 hours to complete, broken down into 17 lessons of 1 hour each. The lessons are via Skype, so you can take them from the comfort of your own home or office at the time of your choosing. Each lesson covers the following topics.

Lesson 1

  • Course Overview & Welcome
  • The Marketing Mix 1
  • The Marketing Mix 2
  • Swot Analysis

Lesson 2

  • Marketing Strategy & Marketing Plan
  • Marketing Ethics
  • The Market Environment
  • Legal Aspect of Marketing

Lesson 3

  • Research 1
  • Research 2
  • New Product Development 1
  • New Product Development 2

Lesson 4

  • Brainstorming
  • Product & Service Types
  • Product Life Cycles
  • Bird Strike
  • Selling Products & Services

Lesson 5

  • Branding 1
  • Branding 2
  • Brand Values
  • Market Segmentations

Lesson 6

  • Customer Needs & Behavior
  • Loyalty Programs
  • Motivation Marketing
  • CRM
  • Language Development

Lesson 7

  • The Marketing Budget
  • Price
  • Smoke-Jumper
  • Logistics & Distribution Chain
  • Merchandising

Lesson 8

  • Logistics & Distribution Chain
  • Merchandising
  • Trade Shows
  • Telemarketing

Lesson 9

  • Online Shopping & Mail Order
  • Personal Selling
  • Above, Below & Through the Line
  • Media Strategy

Lesson 10

  • TV & Radio
  • Outdoor Advertising
  • The Press
  • Printed Documents

Lesson 11

  • Branded Content
  • The Internet
  • Buzz Marketing
  • Sales Promotions & Displays

Lesson 12

  • Direct Mail & Email
  • Street Marketing & Sampling
  • Logos
  • Materials & Containers

Lesson 13

  • Corporate Communications
  • Public Relations and Lobbying
  • Events & Sports Sponsorship

Lesson 14

  • Crisis Communication
  • Corporate Blogging
  • Confusing Words
  • Preparing a Marketing Plan

Lesson 15

  • Talking About Numbers
  • Describing Brand Values
  • Market Segments
  • Indirect Distribution Methods

Lesson 16

  • Advertising Techniques
  • Departs and Programmes
  • Types of Out-Of-Home Advertising
  • Types of Magazine

Lesson 17

  • Newspaper Rate Card
  • Mailshot Items
  • Recap & Farewell

Do you have any questions about our English course for Marketing Professionals via Skype? You can speak to one of our trained English tutors for free to ask any question you may have. They will speak with you about the details and answer any questions you may have.

Speak To A English for Marketing Tutor Today!

Free Skype English lesson

Take a 60 minute trial Skype English for Marketing Course lesson with one of our Skype English teachers. No credit card required.
Free Trial Lesson
Native English Teachers

Our English teachers have university degrees and years of English teaching experience.
Our English Teachers

"The English tutors at Live Lingua are top class. I needed an intensive course to prepare me for my job interviews and their course was great. I got 2 job offers after my interviews. Almost all of the questions we practiced in the course were covered in the class."

Fuad A. - Insurance Agent

"This is the best way to learn. I tried Rosseta Stone and other programs but never could speak. Live Lingua English is the best way to learn English."

Devine L. - Music Producer

"[My English Teacher] helped me with my resume translation and interview preparation for a new job. I got the job."

Javier C. - Coca Cola Spain

"I was having trouble with the GMAT Verbal, but thanks to [my teacher] my score went up 110 points! Thank you!"

Ekaterina V. - Bank of Russia

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